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      • -- News Archive: 2022
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      • -- Webinar Archive
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(Site Path: Resources | Campaign Tools)

Campaign Tools & Resources


How to run a successful campaign - courtesy of CPA & the Chalk Aquifer Alliance
Community Planning Alliance Chair, Rosie Pearson, presents her top tips for a successful campaign.
Originally recorded for the Chalk Aquifer Alliance, it also includes ideas of what can be done to give our environment a better deal in the face of development.
Link: vimeo.com/652360114
CPA Webinar: How to fight an unsuitable 'Garden Community
In this webinar, recorded on March 17th 2022, we heard from two north Essex campaigners, Richard Pavitt and Rosie Pearson, whose campaign groups saw off five enormous garden communities proposals. The largest being for 24,000 homes.
Richard and Rosie explained what they learned during their campaigns and shared their top tips on how to get behind developer promises and oppose an unsuitable garden community.
Link: ​youtube.com/watch?v=H6QK6jbLmLU
CPA Webinar: How to deal with the press
In this webinar, recorded on October 12th 2021, journalist & writer, Ros Coward, shares her top tips for campaigners dealing with the press.
Learn about the importance of building and maintaining press relationships, of thinking of inventive, relevant and newsworthy angles, and of considering who you seek to influence and what your goal is.
Other useful topics include the five why's of headline writing - who, what, when, where, why - which will prove useful for all those writing press releases, and why local press is just as important (if not more important) than national press.
Link: youtube.com/watch?v=x1upJaOrNjc
​​​Positive Communication Toolkit - courtesy of Conservation Optimism
A guide to (re)framing conservation messages to empower action.
Link: conservationoptimism.org/portfolio-items/positive-communication-toolkit
Top 10 Tips for Happy Blogging - courtesy of CPA
One of the best ways to help people understand the issues you are campaigning for is to Blog about them. Especially if you can then get people to share your blogs on social media.
But where do you start? And how can you be sure that people will want to read what you write? 
We have several experienced bloggers within the CPA, so we asked them for their top tips. Click the link to read more.
Link: communityplanningalliance.org/uploads/1/3/9/4/139430416/blogtips-feb2022.pdf
CPA Webinar: Meet a Planning Inspector
Campaign groups operating within the planning system will, at some stage, be very likely called to attend a Local Plan examination or an appeal hearing. In that situation, there will be only one arbiter: a planning inspector.
It can be daunting for community representatives to attend these hearings. They will be faced with rows of planning officers, consultants and lawyers - all experts in their fields and for whom appeals hearings are bread and butter.
We were therefore delighted that the Planning Inspectorate lent us an inspector for our webinar on March 3rd 2022!
Some of the subjects she advised us on are:
  • how community groups should prepare;
  • how best to present your evidence - both in writing and in person;
  • and what are the most important do's and don'ts.
Link: youtube.com/watch?v=AlOibQcCqZM
CPA Webinar: What happens after Planning Permision is granted?
Just because planning permission is granted, it does not mean your campaign can stand down. There will be conditions to monitor, section 106 agreements to keep an eye on, and developer transgressions to deal with.
This can become a full-time campaign in its own right, as our speakers explained. Both are actively involved with a large development post planning permission.
This session, filmed on November 17th 2022, was chaired by CPA Management Committee member, Simon Thomas, a Hampshire-based parish councillor and long-standing campaigner. 
Our first speaker, Claire Baker, is Chair of Owlthorpe Fields Action Group in Sheffield, which has been campaigning for several years. Sadly, planning permission for part of the site was granted and now Claire and her colleagues are busy holding the developer to account as the build moves forward.
Our second speaker, Daniel Fulton, serves as director of Fews Lane Consortium, which campaigns on planning and environmental issues in Cambridge and South Cambridgeshire. He told us about the many problems arising during the build-out of Northstowe, the United Kingdom’s largest new town since Milton Keynes.
Essential viewing for all campaigners who want to understand what developers really have in mind when they submit a planning application - and what you can do about it.
Link: youtube.com/watch?app=desktop&v=csorKv11JdI​ 

Find more campaign resources by clicking on the button below.
Webinar Archive


Do you have or know of any resources that should be included in this library?
If so, please contact us today! 
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